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Social media management can be quite frustrating and overwhelming. Especially for a small business owner. Using various social media platforms requires a lot of your time. Sometimes it can almost feels like impossible to find the time to get your strategy up and running. If you're just getting started, you won’t have to spend an enormous amount of time or resources on social media. You can limit your work by only launching social profiles that will immediately benefit your business.

Here is a quick guide on which social media platforms to put your resources. Let's start with the three most important social media platforms every business should use.


As of the second quarter of 2017, Facebook had 2 billion monthly active users. That is insane! Because of it’s large audience, not using it wouldn’t be a good choice for your business. But it’s not just the large amount of active users that makes Facebook a great social media platform for you to use. By using Facebook audience insights, you can aggregate information about your followers to learn more about their demographic, interests, and behaviours. Their targeted ad options enable you to create ads that are showed to a very specific targeted audience, which increases the odds of creating a conversion.


LinkedIn is great for you to connect with people that could be future clients or even partners. By creating a LinkedIn profile you can show off your credentials, build authority and trust. LinkedIn is not for creating a profile for your company, but for yourself. As the owner or CEO of a company, you are the face of your business and need to representive it by putting yourself out there!

Google my business or Google+  

Everybody want their business to pop up on Google when people searches for them. By creating a Google+ page for you business, it will help Google generate rich media search results for your business. This includes:

  • The name of your company.
  • Reviews.
  • Location and contact information.
  • Location of the map.
  • Photos.

As these three are essential for any business, there are more social platforms to use but which aren’t requirements. If you do find that you have- and that a big portion of your audience spends a lot of time on these locations, the following social platforms could also be used for your social media strategy.


As your business grows so will the amount of people talking about your business. Therefore, Twitter is a good choice to consider if thinking about starting another social platform. By being involved on Twitter, you can monitor the mentions of your brand and interact the people referring to your business.


If your target audience falls in the age group 18-29, Instagram is a great social platform for you to use as over 50% of the people in this age group use it. Do then consider using an Instagram strategy early in your business social media marketing plans.


Even though Tumblr is an extremely visual network, it can be difficult for a small business to get any traction. Tumblr has paid off very well for fashion brands and mass media platforms such as Mashable and Rolling Stone. So hold off if you're not a fashion or visually-driven business.


This social platform is like Tumblr. Pinterest does works best for those business in a particular industry. If your business doesn't belong to one of the categories health, travel, food, beauty, fashion or DIY crafts, you shouldn’t even think about start using it.


This platform could be a bit difficult to use as marketers are still trying to figure out the best way possible to use it. The age group 15-25 are the ones that are using it the most. So, if you're just about to start your own business and you know that your target audience will not be within the ages of 15-25, the probably best way to go is by not using SnapChat.

YouTube or Vimeo  

As a small business, jumping into a video marketing strategy could be quite tricky. It takes a lot of time and effort to use this technique of marketing in a good way. A recommendation would be only to create a YouTube or Vimeo channel if your business is directly supported by video.

So, putting your company out on social media platforms is a must. Now you hopefully got a glimpse of which one that are to prefer and could be a good choice for your own business. Remember that the social media world is always changing and so will your social media marketing plans.

You might start off using Instagram without any good results. Then you decide to move to Tumblr and find a big jump in engagement. The different social media platforms will largely vary by business and industry. Anyways, here's a brief summary of what a social media presence for your business can contribute you with:

✓ Helps position your company as relevant, current and modern.
✓ Helps your company show up in search results.
✓ Helps bring you traffic to your website.
✓ Introduces your own brand to new audience.
✓ Enables you to learn more about your audiences.
✓ Direct communication with potential and current customers.
✓ Allows you to promptly review and address customer feedback.

You see all those benefits? Now, go and make yourself some social media accounts and start connecting with your target audience!

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