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What is SEO?

SEO stands for “Search Engine Optimization”. It is the process of affecting visibility online of a web page or a website in a web search engine’s unpaid results - often called as “organic”, “earned” or “natural” results.

All of the major search engines like Google, Yahoo and Bing, have primary search results, where web pages and other content such as local listings and videos are shown and ranked based on what the search engine considers most relevant to users.

Here is a short video, made by Search Engine Land and Common Craft, which explains SEO in a great way! It is an excellent video for those who are beginners and want to learn the basics of SEO:

SEO for businesses

There are a lot of businesses using SEO in order to get a higher search rank on the major search engines. This is a great way for increasing business.

A higher ranking will make your website more visible for possible visitors. A more visible website can in turn lead to higher traffic to your website, more sales and an increased profit, as people buy products from your website!

In the today’s competitive market, SEO is more important than it ever has been. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. There are lot of different ways on how to use SEO in purpose of increasing a business growth, and which is something that we will go through in our next article where we will give you some tips and tricks.

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