If you thought that only by creating a website would make business going on a rail, you're totally wrong. You have to create traffic to your website. This is done by Search Engine Optimization (SEO). Once you have that - only then you will make it possible to expand your business, as it will make your search ranking higher, which will make customers enter your website and hopefully buy from you.
There are a lot of tricks that can be used to ensure a better rank when people are searching. We will go through some of these tricks with you, some you'll know and others hopefully not.
Tips & tricks
Usage of Social Media Sites - As you post to your social media sites, this will make you move up on the Google ladder. As you start off with social media sites, don't let it fade out in the sand. Be prepared to continue updating it as content on for example Facebook, Instagram, Twitter, LinkedIn, etc. will gain importance on search engine results pages. If you have a new product, post it on social media, and you will climb the ladder.
Be Mobile Friendly - Mobile friendly is a must. More than two thirds of all searches are happening from a mobile device. Google is even penalizing who have websites that aren't mobile friendly. So if you don’t have this, make sure to change that!
Create Videos - In case you have a YouTube channel, make sure to use it by adding new videos periodically. As you add new videos, share them on your website and social media. This will help you boost your rankings. You don’t have to be a pro-video maker. If you ever join an event with your business, make sure to bring a camera and record some short videos while talking and helping other business. It doesn't have to be done professionally. The most important thing is that you do it.
There is also the option of sharing other videos. You can share videos that feature you at events or participating on charity event. You can also share videos with colleagues or influencers you respect. These will improve your rankings and help you make key connections.
Mobile Applications - This is an more expensive idea, but it works. Creating an applications that your customers can download to their phone will make you ranking climb the ladder. A recent study has shown that users spend a lot of time using mobile apps.
Consider Voice Searches - Initiating a search using voice commands is a growing trend, in part, thanks, to Alexa, Siri, Google Home, etc. You want to make sure your content is picking up on searches that are voiced. You want to make sure that your content is easily searchable through voice searches by using long-tail keywords, which are more likely to be spoken than conventional keywords.
Put Everything in One Place - People want their content in one place. Maps, Local, Wiki, Knowledge Graph, social media, images, news and videos make for 85 percent of Google search results. These statistics indicate that people look for sources that provide all relevant information for a particular subject or topic. You don’t want people to have to go to several sites to find what they want as they might stumble upon your competitor instead.
As mentioned, there are a lot of tricks that can be used to ensure a better rank when people are searching. These mentioned above are just a few examples. Anyways, what can be concluded is the importance of SEO and getting a high search ranking, in order to increase your business. In fact, as the today’s market is extremely competitive, SEO can be seemed as essential in order to compete in the today's market.